Strategic and operational overview september 21, 2016 and other factors, which we may revise or supplement in future reports gm does not undertake to update any forward-looking statements that it may make except as required by applicable law all subsequent written and forward-looking statements attributed to gm or any person acting on. Q2what segment(s) is saturn now targeting how is gm now positioning saturn how do these strategies differ from those employed with the original saturn s-series 6.
You could forget about buying a custom model t from ford in the early 1900s the good news the price was right then alfred p sloan, the head of general motors (gm), appeared on the scene sloan began to segment consumers in the automobile market—to divide them up by the prices they wanted to pay and the different cars they wanted to buy. And also, what segmentation is saturn now targeting, how is gm now positioning saturn, how do these strategies differ from those employed with the original saturn s- series please help its for a marketing assigment thank you in advance.
Develop captive financing capability through gm financial and (25) changes in accounting principles, or their application or interpretation, and our ability to make estimates and the assumptions underlying the estimates, which could have an effect on earnings. Saturn presentation by vaibhav kate and - authorstream presentation do you think that gm will accomplish its goal with the new saturn why or why not : recommendation for segmentation, targeting and positioning . Q5what segmentation, targeting, & postioning recommendations would you make to gm for future saturn models segmentation recommendation: saturn should segment the market more broadly it can also segment it on the base of personality & loyality, by using its strong customer loyality base, it can change its brand image to more luxurious & stylish one. Q1 how has gm used the major segmentation variables for consumer markets in segmenting the suv market q2 what target-market decisions has gm made in selecting targets for the hummer h2 q3 what segmentation, targeting and positioning recommendations would you make to gm for the h3 q3 what segmentation, targeting and positioning.
Market segmenting, targeting, and positioning of potential buyers with similar characteristics is called market segmentation the key question you have to ask yourself when segmenting markets is, what groups of buyers are the story of general motors raises an important point, which is that segmenting and targeting. Targeting recommendation: saturn should target not only on the lower income group but it can target with the middle class group by adding some stylish, luxurious & sporty features positioning recommendation: positioning strategy by enhancing the features & increasing the quality without increasing prices.
Saturn case study dr chatterjee principles of marketing michaela hardy segmentations in order to target the market in a specific area so consumers will come to your company instead of others for those one or two segmentations.
Q5what segnmentation, targetiing, and postioning and recommendations would you make to gm for futures saturen models 15 analysis segmentation targeting positioning differentiated marketing differentiated segment more for more more for same more for less the same for less less for much b en i fits price. Segmentation: focus one or two key segmentations in order corner the market in that specific area and become the go-to company for that specific segmentation positioning: position themselves as a leader and expert in specific areas, whether it be a specific income class, a personality type, family vehicles etc targeting: take whatever segmentation and position they decide and target solely to that market in order to become the first thought when consumers think within that niche.
Saturn presentation by vaibhav kate and - authorstream presentation recommendation for segmentation, targeting and positioning : recommendation for segmentation, targeting and positioning slide 17: thank you view more presentations green computing presentation.